Starring House Ambassadors actress, singer and model Zoë Kravitz, Jimin of 21st century pop icons BTS and actress Gal Gadot, Tiffany & Co. debuts its new “This Is Tiffany” campaign that sheds the light not only on the Tiffany T and Tiffany HardWear collectsions, but also on the core values that the House has always instilled through these creations. And as Executive Vice President of Product & Communication Alexandre Arnault expressed, the “This Is Tiffany” campaign “is an authentic homage to individual style”.

With this is mind, it represents the importance of being oneself and proves that Tiffany jewelry is all about how one wears it in a true celebration of individuality, joy and optimism. Inspired by the House’s instantly recognizable logo, the Tiffany T collectsion casts its pure, graphic character through pieces powerful in their simplicity that celebrate Tiffany’s name and modernity. As for the Tiffany HardWear collectsion, it reflects the energy and architecture of New York City – the House’s birthplace – through its signature gauge links that present an interplay of tension, proportion and balance, and welcomes a new creation, the new HardWear watch featuring a cushion-shaped case, a faceted Sapphire top glass and a custom-locking mechanism that directly secures the bracelet with diamond-accents.

While Kravitz, Jimin and Gadot express their true selves, fierce elegance and striking sophistication come together in this new Tiffany & Co. chapter.